My colleague, Lishan, sent me this article in April 2009 and I only managed to have a look at it now. It has more relevance now with regard to a specific project that I’m about to embark on in my organisation.
The article covers how environment scanning should go beyond your current field of work and our industry and look towards other global trends. The tail end of the article then talks about how to harness technology to minimise time wastage in collecting information.
I think it’s also good that the article talks about the culture of an organisation, and whether it is ready to accept this new form of environmental scanning.
“Good scanning takes time, so you need to believe in it, and know its value… key benefits … are:
- You will get your thinking outside the four walls of your company
- You can detect change that will affect you earlier
- Technology can help you leverage the value of your time and effort:
- Using information and networking tools
- Looking for short cuts
- Making it an ongoing conversation
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About Foresight Culture
Foresight Culture is a blog devoted to insights on how organizations can effectively and successfully keep their eyes on the future. Its author, John Mahaffie of Leading Futurists LLC is a futurist who has worked with organizations since the mid-1980s in exploring the future.
I think it’s also good that the article talks about the culture of an organisation, and whether it is ready to accept this new form of environmental scanning.
“Good scanning takes time, so you need to believe in it, and know its value… key benefits … are:
- You will get your thinking outside the four walls of your company
- You can detect change that will affect you earlier
- Technology can help you leverage the value of your time and effort:
- Using information and networking tools
- Looking for short cuts
- Making it an ongoing conversation”
