Landscape
Less trusting of corporate marketing
More community, web 2.0 tools available
Finds that people who are not normally blogging, podcasting are in Facebook. Low barrier of entry – killer app.
The irrelevant corporate website – an unbelievable collection of hyperbole etc.
Words of caution
- set expectations right
- don’t bet the house
- prepare to get your hands dirty
- marathon rather than a sprint
- ain’t always glamorous
Talking about yesterday.sg
Challenges
- Niche content
- Growing our membership base
- Sustaining and growing visitorship
- Increasing participation rates
- Contest fatigue
- Social media saturation
- occasional technical issues
30,000 page views per month
15,000 unique visitors
300 reads per post
40 friends of yesterday.sg
2223 registered member
